Thursday, July 16, 2009

Apsara Extra Dark Pencil

Slide 15
Few days back i was watching a commercial of Apsara Pencils. Well the thought is very obvious and ok types, cant blame the creative guy may be he didn't find anything witty and new to say in the Pencil category.

In the commercial, father and son are walking on the road and the son talks about his results and how he faired extremly well.
Father while in the discussion asked his son, how much did he score in maths ?
Son replies: Scored 105 out of 100 becuase of good handwriting thanks to Apsara pencils (Refer to link to see the exact wordings in the commercials (http://www.youtube.com/watch?v=tEVGvb6-Qds) and the commercial ends with kid sayin "Apsara extra dark for good handwriting"

I understand the whacky side when the son says, I got 105 out of 100.
But in the name of creativity, they should not have used the subject "Maths".
Maths = Numbers. So how does handwriting come into play ???
Thank God they didn't say in drawing subject as it again doesnt have anything to do with "handwriting" .

It is a small thing or a big thing, i guess target audience of Apsara pencils and readers of this blog can decide. But for me it is simply a mistake, not small not big.