The brand for obvious reasons took a major market share in Gujarat. And ofcourse wherever gujjus are present, it truly created history.
But there is one thing which makes me wonder why every brand in toothpaste tries to be Colgate. Look at the packaging of Anchor Toothpaste (100% vegetarian) (And it is true for almost 80% of brands present in the toothpaste segement)
Even after having such a terrific product differentiator why do you need to piggyback on a leader brand ?
Secondly when a brand is saying that it is 100% vegetarian why the hell the PACKAGING is in red colour ?
As we all know, red in any food item denotes that it is
non-vegetarian and colour green denotes that it is vegetarian. So if they had given green color to the packaging, i personally feel it would have done wonders to the sales.
Plus also by using green colour, it would help the brand to clearly stand out in the market place. Look what the brand Bisleri has done, its original colour was blue but when the whole world started copying and made their pakcaging also blue (Kinley, Aquafina) it changed its color to green. Amazing thing to do. It clearly demarked itself and nailed itself in the market saying "I am the market leader and i can be an innovator.
Last but not the least by using green as a color, it would also give the brand a chance to talk about ecology: saving earth ; saving teeths :) wierd but sounds quite good.
I dont know how brands can make such a big mistake? God bless them and their brand managers.
But there is one thing which makes me wonder why every brand in toothpaste tries to be Colgate. Look at the packaging of Anchor Toothpaste (100% vegetarian) (And it is true for almost 80% of brands present in the toothpaste segement)
Even after having such a terrific product differentiator why do you need to piggyback on a leader brand ?
Secondly when a brand is saying that it is 100% vegetarian why the hell the PACKAGING is in red colour ?
As we all know, red in any food item denotes that it is
Plus also by using green colour, it would help the brand to clearly stand out in the market place. Look what the brand Bisleri has done, its original colour was blue but when the whole world started copying and made their pakcaging also blue (Kinley, Aquafina) it changed its color to green. Amazing thing to do. It clearly demarked itself and nailed itself in the market saying "I am the market leader and i can be an innovator.
Last but not the least by using green as a color, it would also give the brand a chance to talk about ecology: saving earth ; saving teeths :) wierd but sounds quite good.
I dont know how brands can make such a big mistake? God bless them and their brand managers.
