We as marketers, always talk about how brands can differentiate themselves in the cluttered market and create a blue ocean for them. One of the important element in branding is of course brand positioning ,which surely does help in triggering purchase. Tag-line of the brand, is more like a salesman for the brand. Tag-line more often than not also creates brand recall amongst the consumers.
Given this known fact, i always thought why is this theory not being used in movie marketing. Well many producers surely have tried doing this but were pathetic in implementation. For e.g. Daag - The Fire, The Train - Some lines never should never be crossed. I am also surprised how come Hollywood people have also not used it in marketing their movies. (Apart from some).
But at the same time if people who have used tag-lines for their movies surely have not seen the benefit in terms of ticket sales. So how does one apply the tag-line theory in marketing movies. Well surely by creating a tag-line which is infact an iconic dialogue (statement) in the movie, which helps in making the movie a talking point.
In recent times, one of the best marketing expert i have seen in director/producer domain is Rajkumar Hirani. He has very intelligently created dialogues, which are more like tag-lines which can be used for marketing of the movies and which in turn becomes a nation-wide talking point. If you see all his movies have created great impressions in consumers mind and have definitely triggered purchase (ticket sales). Mentioned below is how.....................
=> Munnabhai MBBS: "Jaadu ki jhappi"
=> Lage Raho Munnabhai: "Get well soon"
=> 3 Idiots: "All is well"
What amzaing thing to do. Raju you rock in marketing movies and without a doubt your movies are also very impressive. There is something to learn from here, for all the movie marketers in business. Great going.
Please note:
Rajukumar Hirani style of marketing was brought to my notice by my Mom & Wife. Thank you both.
Given this known fact, i always thought why is this theory not being used in movie marketing. Well many producers surely have tried doing this but were pathetic in implementation. For e.g. Daag - The Fire, The Train - Some lines never should never be crossed. I am also surprised how come Hollywood people have also not used it in marketing their movies. (Apart from some).
But at the same time if people who have used tag-lines for their movies surely have not seen the benefit in terms of ticket sales. So how does one apply the tag-line theory in marketing movies. Well surely by creating a tag-line which is infact an iconic dialogue (statement) in the movie, which helps in making the movie a talking point.
In recent times, one of the best marketing expert i have seen in director/producer domain is Rajkumar Hirani. He has very intelligently created dialogues, which are more like tag-lines which can be used for marketing of the movies and which in turn becomes a nation-wide talking point. If you see all his movies have created great impressions in consumers mind and have definitely triggered purchase (ticket sales). Mentioned below is how.....................
=> Munnabhai MBBS: "Jaadu ki jhappi"
=> Lage Raho Munnabhai: "Get well soon"
=> 3 Idiots: "All is well"
What amzaing thing to do. Raju you rock in marketing movies and without a doubt your movies are also very impressive. There is something to learn from here, for all the movie marketers in business. Great going.
Please note:
Rajukumar Hirani style of marketing was brought to my notice by my Mom & Wife. Thank you both.
