After many days i finally got the chance to watch television. I was just caught up with many things . Anyways while surfing channels, i happened to see the commercial of BSNL starring their brand ambassador Deepika Padukone. Link of the commercial: http://www.youtube.com/watch?v=ND7-O-fQSbM
In this commercial it talks about how BSNL has created a difference in one's life and others.
A model called Rahul is shown whose life is very boring and not at all happening. Deepika gifts him BSNL connection and overnight things change and how his life is full of action now. Different features of BSNL are highlighted during this transition and says BSNL has changed his life.
In the end, Deepika signs off by saying "When are you changing your life?"
In my mind the entire CONCEPT of this commercial was decent but it would have made more sense for BSNL's competitor which is Idea.
Simply because Ideas brand promise is 'An Idea can change your life'; so it is a perfect fit for them. So when i saw the ad it just reminded me about the brand Idea and BSNL didn't trigger me much.
Wish BSNL's agency would have worn their thinking caps while making this commercial.
Another commercial which i saw is a campaign which says AMAN KI ASHA, which talks about peace initiative between India and Pakistan. A series of events have also been lined up by taking some of the biggest music artist to perform in India.
I sincerely appreciate this initiative and hope it makes a difference.
On having designed and implemented such a massive campaign and series of event for peace initiative on one hand, on the other hand none of the Pakistani players were selected for the IPL matches. We really have double standards in life. I think its no point doing this 'Aman ki Asha campaign and create a mockery of India and play with sentiments of people.
Such is the irony of life. May Jesus bless the 2 worlds.
