IPL: Branding Cricket Teams

IPL fever has certainly caught on as usual.

Names of each of the IPL teams are very interesting. But out of the lot I personally feel Mumbai Indians as a brand name is simply the best because.....

a. Every IPL team has a name which is specific to their city, which is fair enough. But Mumbai Indians is the only team which has got the country name in it. So the message is clear that
although it plays for Mumbai but it is proud to be an Indian first.

b. Secondly simply because i am a Mumbaite. (Silly reason but true)

c. Now this reason is sixer according to me. The name Mumbai Indians clearly sends out a strong
message to everyone that Mumbai is for all the Indians and not just for Maharashtrians.
If MNS has his way out, it would be called as "Mumbai Maharashtra" team.

Hope the new teams on the block for next years IPL, Pune and Kochi do some learning from this.

Jai Ho Mumbai Indians.............