Wednesday, May 5, 2010

Thanda Thanda Cool Cool

If any one of you have not tried Navratna Hair Oil, my suggestion is please try it. I know many might feel that it is down market and cheap and it is only for Cattle class segment. But let me tell you, if because of this you have not tried the product, than you are missing something. It is really worth trying and once you try it, i am sure you will not switch to other type of hair oil. When you use it, it makes the head so cool and makes you feel extremely relaxed. In a way relieves all your stress. Ingredients like Sailaja, Kshir Kakoli etc... works like magic in the hair oil. This is the USP of the product rightly stays true to its product promise of "Thanda Thanda Cool Cool".

Everything is good about the product but the only thing which makes me
w
onder is that why they have used Red as Color for their Hair Oil. Given the brand promise which is "Thanda Thanda Cool Cool".... how can the hair oil color be Red. Red as color in Indian context denotes seriousness, pressure, headache, blood, Tension & Stress.

Based on the product promise they should have made the hair oil in colors which reflect Coolness and Relief. Colors like Blue and Green would do wonders for them. as it connotes health, freshness, serenity and calmness.

But nonetheless, i think so.......brand must have realized its mistake and they have come out with new variant of Navratna Hair Oil which promises to be even more cooler than the previous one and is in color Green. I just hope that it is a mistake that they realized it and therefore changed it in their new variant or did they change it to differentiate the product from the previous one or it is just a matter of luck.

No matter what the reason is, I am happy that they have introduced Green Color in their new Hair Oil variant.

Happy Oiling and try it once for sure......................

2 comments:

  1. I shall try the oil and then provide info...but i feel the poistioning of the company is bad hence the market is not strong for them...their TA is rural hence they cant capture urban. They need to revamp their marketing campaign and all should be fine, maybe introduce a different bottle structure..frooti did the same with the long tetrapack!!!

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